Valley Crossroads Chamber - New Name, New Logo, Same Great Resources for Businesses

February 26, 2025

Valley Crossroads Chamber - New Name, New Logo, Same Great Resources for Businesses

We’re thrilled to unveil our new identity! The Eagle Mountain Chamber of Commerce is now the Valley Crossroads Chamber of Commerce!


Why the Change?

Our new name reflects who we are, where we’ve been, and where we’re going. Valley Crossroads pays tribute to Cedar Valley and the historic crossroads of State Roads 73 and 68, long known as a meeting place of opportunity, growth, and connection.

 “This transformation is more than just a name change—it’s a bold declaration of our vision for the future. We are dedicated to driving business growth, fostering innovation, and advocating for our thriving region.” – Melissa Clark, Chamber CEO


A Brand That Represents Us

Our new logo and branding symbolize the heart of our business community:

 The Gear Motif – Represents industry, innovation, and collaboration.

 Metallic Tones – A nod to stability, technology, and forward-thinking progress.

 Swirls & Shapes – Inspired by the native Fremont Culture and the ancient petroglyphs of our region.

 Horseshoe “C” – Honoring the Pony Express riders, early settlers, and the valley’s agricultural roots.

 Movement in the Gear – Representing both pioneer wagon wheels and modern innovation.


What’s Next?

In the coming weeks, we’ll be launching a brand-new website and fully transitioning to our fresh, modern look. Stay tuned for exciting updates!



#ValleyCrossroadsChamber #NewEra #BusinessGrowth #CommunityDriven


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